CEVISAMA 2025

Cevisama 2025 Reinvents Itself with a Focus on Contract and ‘Made in Europe’ Quality

Nearly 400 ceramic, bathroom and machinery companies and brands have met at Feria Valencia, with 96% of exhibitors being Europeans looking for new market niches such as contract.

The event has occupied more than 50,000 m2 of exhibition space, including a designer hotel made entirely with exhibitors’ ceramics and bathroom products and designed by the architect Héctor Ruiz-Velázquez.

The event par excellence for ceramics and bathrooms in our country is evolving following the steps of the industry itself and has opened its doors at Feria Valencia with a new exhibition approach, a commitment to quality ‘Made in Europe’ and new proposals to attract business niches such as contract.

One of the main novelties has been the commitment that the event has made this year to quality products ‘Made in Europe’ in the face of unfair competition from other countries, something that has translated into an entirely European offer. In fact, Cevisama has brought together a showcase of 403 firms and brands, 96% of which are European, mainly from Spain, Italy and Portugal (73%) as well as from Germany, Greece, the Netherlands, Sweden and Ukraine. The markets of origin are completed by Algeria, Brazil, China, Palestine and Turkey, with exhibitors from the construction and bathroom materials sector.

All of them have shown their latest developments and innovations in ceramics, bathrooms, construction materials or machinery and technology for the ceramic industry on an exhibition area of ​​50,000 square metres at Feria Valencia.

While in the exhibition area the focus is on Europe, Cevisama maintains its power to attract international visitors, and good proof of this is the success of its National and International Buyers Campaign. With nearly one million euros from IVACE + i International and Feria Valencia itself, the Plan has confirmed the visit of 700 high-level buyers, including around 20% from the United States, and large European distribution groups associated with UFEMAT or studios such as the British Grimshaw, recently winner of the RIBA Award.

Hotel Cevisama

This is a Cevisama that has promised to surprise. And, without a doubt, much of the focus has been placed at the end of Pavilion 3, where a large 800-square-metre installation by the studio of architect Héctor Ruiz-Velázquez has recreated a designer hotel covered with ceramics and bathrooms from thirty exhibitors present at Cevisama. The aim of ‘Hotel Cevisama’ is to demonstrate the versatility of ceramics and bathrooms in hotel projects.

It is not the only major installation at Cevisama, as the Valencian studio of Pepe Cosín has created a large installation that has run through the entire Cevisama Central Distributor to turn it into an experience around earth, fire and water to connect all the commercial pavilions.

In the same Pavilion 3 there was also room for the innovation space ‘Cevisama Trends’ while the exhibition of the projects selected in this year’s edition of ‘Cevisama Talents’, a competition that recognises creativity and emerging talent in the field of ceramic design and bathroom equipment and which will be exhibited in Pavilion 4.

Architecture, Interior Design Forum and DANA

Once again this year, Cevisama has been characterised by an intense programme of conferences integrated into Cevisama_LAB and which includes professionals such as the Mexican interior designer Amparo Taylor or the interior architecture studios Stone Design, Estudio Animal, El Equipo Creativo and Mil Studios.

Leading architectural firms such as Alfaro-Manrique, Jaime Sanahúja, Wearetodo and specialists in construction or real estate and hotel management such as Inhaus, TM Grupo, GAT Gestión and Rusticae also participated.

The recent tragedy of the DANA in the province of Valencia has also been the focus of the Forum and thus on Tuesday 25th a conference was addressed in the afternoon on the damage to buildings and the housing emergency in which, among others, the municipal architect of Paiporta will participate.

In addition, the EXCO Conference, organised by the Universitat Politècnica de València and held from 26th to 28th February within the framework of Cevisama, presented international projects from Chile, Ecuador, China, Italy, Dubai, Poland and Germany.

Stone Gallery and ceramic tilers

Beyond ceramics and bathrooms, Cevisama has also hosted specialized spaces such as the ‘Stone Gallery’, in which a total of twelve marble and natural stone companies from the Valencian Community participated as a group in this space with the support of Ivace + i International and the Alicante Marble Association.

In addition, ceramic tile installation and placement professionals had their space in Hall 4, which hosted, for another edition, the PROALSO Tilers Meeting with the latest techniques for tiling. In addition, this 2025 a meeting on ceramic installation with students from all over Spain from Middle Grade Training Cycles in Interior Works, Decoration and Rehabilitation was also held.

In this area, the traditional ‘Brick Day’ was also highlighted within the Cevisama programme, in which the sector, grouped in the ‘Gremi de Rajolers’ and the employers’ association Hispalyt, has shown the advantages of its products, especially against fire and climate change.

Awards and Competitions

During Cevisama, the winners of various competitions and awards that give prestige to the sector were also announced. The first of these will be the Alfa de Oro, which was announced on Monday afternoon, and which are awarded by the Spanish Society of Ceramics and Glass SECV. Also this year, and in collaboration with the College of Interior Designers of the Valencian Community CDICV, the best interior design of the stands exhibited at Cevisama was awarded.

As a novelty, this year the Distribution Awards were presented at a Gala held on Tuesday, February 25 at the Museo Príncipe Felipe de la Ciutat de les Artes i les Ciències de València, which will be a true sector-wide celebration.

Cevisama in real time

And all of this has been told, in real time and through social networks, by seven ‘influencers’, who told their more than one and a half million followers about all the news and everything that happened from February 24 to 28 at the ceramics and bathroom event at Feria Valencia. These creators of digital content contributed their fresh, creative and expert vision on trends in interior design, construction and renovations with the aim not only of promoting Cevisama 2025 and the visit of professionals from the sector but also of contributing to the positioning of the exhibitors and the novelties they presented during the event.