SCOTT CALA BANDIDA one more step in the national expansion plan of the Cala Bandida Group

SCOTT CALA BANDIDA, one more step in the national expansion plan of the Cala Bandida Group

The arrival of the Cala Bandida Group at SCOTT marks a new stage for the cycling team, which faces 2022 without setting limits, and represents another step in the national expansion plan of the Xàbia restaurant group.

The new SCOTT CALA BANDIDA team writes a new page in history by creating a set with the best material and with a staff made up entirely of Spanish bikers. Ready to shine in any bike-marathon race on the planet.

The relationship between SCOTT and racing is so close that one cannot be understood without the other. This 2022, SCOTT Spain and the Cala Bandida restaurant group located in Xàbia, are starting a new and ambitious project with which to continue this relationship. The SCOTT CALA BANDIDA team will bring together 4 world-class national runners with the aim of continuing to fight for the top in the most important competitions on the planet. Completely focused on bike-marahton, we will also see its members compete in such booming modalities as e-bikes or gravel, disciplines where SCOTT also has benchmark bikes.

Francesc Guerra, José María Sánchez, Sergio Mantecón and Marcos García will be the bikers who wear the colors of the SCOTT CALA BANDIDA.

The Cala Bandida Group states that “the creation of the new Scott Cala Bandida team represents another step in the evolution and growth of the Cala Bandida Group. To the expansion of our restaurant brands -currently Cala Bandida and La Bandideta in Xàbia, new openings of Villa Bandida very soon-, we are currently adding the development of a traditional food workshop in Gata that integrates restaurant and catering services, and the The group’s strong commitment to the Commentucasa.com delivery service, which in a few weeks will operate throughout Spain serving healthy dishes and menus at home.

Cala Bandida continues to grow and now decides to incorporate into its portfolio an important sponsorship agreement with the Scott cycling team, a leader in the sports field, with which it shares many values: the care of a healthy Mediterranean diet, the constant training of the team and the effort culture are just some of them. The projection of the new SCOTT CALA BANDIDA team, in which great names in world cycling such as Sergio Mantecón or Francesc Guerrilla will have a lot to say, will result in greater visibility of our project, will propose new synergies that customers and users of both can benefit from. brands, and will open up new business opportunities. These great names in cycling are joined by another world number one, David Ferrer, who joins the project as brand ambassador to underline the values ​​of self-improvement and love for the sport from an amateur perspective, leaving aside the high competition to enjoy 100% of one of his great passions, the bicycle”.

At the same time, Didac Sabaté, responsible for Marketing at SCOTT Spain, explains that “it is a great project with which we want to create an international team based on national riders. Strengthen the academy of our country and show that we have the quality to be ahead in any competition. It is a team, but we also seek to be a benchmark for the runners and fans of our country.”

Hand in hand with the team, the Cala Bandida Group intends to make 2022 the key year to carry out the great national expansion of its business, taking its #ViveLaVidaIntensmente positioning even further.

The restaurant group consolidates its powerful offer in Xàbia with the Cala Bandida restaurant, located in the Port and converted since its opening into a reference for quality, exclusive service and the best Mediterranean cuisine in the Marina Alta area, and adds to its proposal La Bandideta, the perfect fusion between flavour, wood oven cooking and the spectacular enclave of Cala de la Granadella. Together with both brands, the Cala Bandida Group continues to incorporate projects around its Traditional Workshop. Catering and event services for other clients are growing in this line of business and, in the coming weeks, the first launch of the year will arrive: Commentucasa.com, its new national delivery service that will bring the best traditional recipes from the kitchen home . But that’s not all, because in 2022 the group wants to take its #ViveLaVidaIntensmente positioning even further. For this reason, in addition to the strong commitment to the SCOTT CALA BANDIDA sports project, the development of its Traditional Workshop, the launch of Commentucasa and the evolution of its Cala Bandida and La Bandideta brands, two key openings for the Cala Bandida Group are added this year. Bandida also scheduled for the coming months. We refer to the birth of Villa Bandida, a very special restaurant, in which everything is taken care of down to the smallest detail, which will offer an experience for five senses in which the client will live a unique journey towards the essence of Xàbia. Villa Bandida was born to become the Group’s premium brand.