40th anniversary FITUR

The International Tourism Fair (Fitur 2020) closed with “historical figures” for this event, with a total of 255.000 visitors, 918 exhibitors, 11.040 companies, 165 countries and regions and an international participation of 56%. Another fact that Ifema has highlighted in its balance sheet has been that the economic impact produced in Madrid reaches about 333 million euros. For this year, which coincides with its 40th anniversary, it has increased professional participation by 5,16 percent to 150.011 participants and has received 6,4 percent more from international visitors from 140 countries.

In global terms, the national presence has represented 44% of Fitur’s participation quota compared to the international one, by 56%. According to the continents, the Asia-Pacific share has been positioned first (+ 21.5%), followed by Africa (+ 19.5%). Pavilions for Europe (+ 5.3%) and America (+ 3.3%) have also grown.

“The final assessment is very positive,” said the Ifema´s CEO, Eduardo López-Puertas, who believes that Fitur is also “one of the great international tourism events” and “the business center where all countries come to prepare the tourist seasons throughout the year ”.

López-Puertas has pointed out that the objective of this fair is “to position tourism in the world orbit”, and that private companies can close contracts with wholesale companies. The 2020 edition, for the director, has turned this fair into a “much more consolidated Fitur” where he has highlighted the theme of sustainability and tourism of the future. “Fitur has no roof, we will continue to work every day so that in the 2021 edition we will upload the records obtained this year,” he said.

As a novelty, Fitur 2020 has increased its area by 3,3 percent so that it has occupied 69.697,5 square meters of exposure and 10 Ifema pavilions. As Fitur partner country, in this edition a South Korean deployment has been carried out with the ‘Imagine your Korea’ brand, coinciding with the 70th anniversary of the diplomatic relations between Korea and Spain

Xàbia, one more year is present at the Madrid tourism fair, Fitur. Turisme Xàbia staff attended the counter located in the Costa Blanca stand and the councilor, Antonio Miragall, held work meetings. The councilor was with the president of the Consell de Formentera, Alejandra Ferrer, and with the head of promotion of the tourism area of the island, Carlos Bernús knowing the measures that are driving for the protection of the oceanic posidonia.